With all the
competition out there today and the growing emphasis on team building, I went
back into the iSucceed vault and listened to an interview I did with iSucceed
mentor, Patrick Stracuzzi of Stuart, Florida.
Here a few thoughts from that interview that stuck in my mind on
building a solid team.
The Need for a Team
My first hire
showed me I needed a buyer's agent. The first person I actually hired was an
administrative person. Here is what that did: It enabled me to free up a lot of
my time by delegating paperwork, allowing me to spend more time working with
buyers.
I then
realized that one person should only work with one or two buyers a week, and I
needed a buyer agent's help. When I began looking, I wanted two main qualities
from them: I wanted someone who really
cares about people and someone who was willing to go the extra mile.
Finding a Good Buyer Specialist
I found
hiring a buyer's agent takes time and thought. Don't rule any place out. As a
matter of fact, one of my buyer's agents actually sold my home for me before I
was in real estate about 10 years ago. I was so impressed with her, I asked her
to join my team because I had so much business.
Today more
than ever, a buyer’s agents that understand the market with good connections
are the key members of your team. And
those agents will need to be adequately compensated, which not only means the
money at closing but the support team and facilities that enable them to do what
they do best. Do not underestimate the
important role your support staff play in that decision.
Other Staff Positions to Consider
We decided to
focus on putting systems in place and building a team that was geared around productivity
and the dollar-producing activities. The
result was:
A
closing coordinator and manager who handles the closings and contracts. This
person works with sellers, buyers, title companies, lenders, inspectors and all
other parties involved in the sale of the property.
A
listing manager who helps prepare listing paperwork, market evaluations and
follow-ups. Also, the manager is responsible for a high level of communication
between the team and the buyers and sellers.
A
feedback person who services anywhere from 120-150 listings. This person is
responsible for getting back to sellers and following up on feedback and
service.
An
advertising manager handles advertising for all team listings in the
newspapers, cable, the Internet and color ads.
But a Great Team Needs to be Organized
With a full
team, communicating and keeping everyone organized is imperative. One way my
team stays organized is through Agent 2000. We have all the information on
current and past clients, customers and prospects available at the touch of a
button. The contacts are organized as buyers, sellers and prospects. The
contacts are further sorted into subcategories by the name of the person who
handled the transaction, and the price range of the home.
Each file
contains the person's name, address and phone number, as well as notes on the
transaction or business contacts that were made. Information such as what
appreciation gifts were sent to the buyers or sellers, and the number to a
home's security system are also included in the file. Whenever there is an
appointment with a contact, the file is brought along to ensure that all
details are remembered.
Like all of
our success modules, teleseminars and skills training at iSucceed, this
interview with Patrick went straight into the important elements of what makes
him so successful. Right now you can get
iSucceed’s self-help coaching platform absolutely
free, for a full 30 days.
We have set
up a link with National Realty News that will provide you with direct access to
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