The Key Ingredients to Get Prospects to Call

Free 23-page Real Estate Mentoring Report From iSucceed

Aliso Viejo, California, June 9th, 2004 – In a buyer’s market, when real estate listings are running at low levels, real estate agents need to be aware of and work every opportunity to get more listings. In this market FSBOs become a hot item and every agent is focused on getting in that door.

As a follow up to last month’s announcement of the Top 10 Real Estate Mentoring modules for 2003, iSucceed today made available, at no charge, their #1 FSBO moneymaking module with author, speaker and real estate top producer Mark McKee.

In this module, McKee reveals how he quickly grew the FSBO side of his business to over 20%. “The key to get people to take action is to tie into their emotions,” he said. He credits response-generated advertising for helping him to consistently generate income of more than $500,000 his last five years in the business.

The critical strategy is to learn response-generating marketing skills. According to McKee, agents need to understand that, in general, people do not care about real estate agents. All the prospect cares about is, "How can you help me in my life? How can you make my life easier? How can you help solve my problems?"

This #1 Success Module with McKee is free for the month of January and also includes a complimentary 23-page report on How to sell Your Home Yourself for the Highest Possible Price and Avoid Paying a Big Commission. This report provides a six-step home selling process that outlines every detail of what homeowners need to know; from understanding the market to how to wade through closing and moving. This may sound like information agents may not want to share with homeowners, but McKee believes that is where many real estate agents make the mistake.

McKee believes that the average FSBO needs this information and once they come to realize how complicated and hard it is to sell your own home, the majority of them will end up calling a real estate agent to sell their home. If real estate agents have demonstrated their willingness to share information, and thereby illustrate their knowledge, they have a very good opportunity to build the relationship with the FSBO and secure the listing later.

The complete module with McKee and the free report is available at www.iSucceed.com. This is just one module from the iSucceed vault of real estate mentoring modules by top producers. The vault contains over 300 hours of valuable online real estate mentoring and training modules, money-making strategies and skills based training.