Are the Industry’s Top Agents Shifting Their Focus?

Find Out the Top Ten Real Estate Topics for 2004!

Although the topics featured covered the broad spectrum of issues facing today’s real estate agent, FSBOs and expireds continue to dominate the top slots.

Given that tens of thousands of agents have access to over 300 hours of real estate training content in 60 categories, the popularity of these multimedia strategies are a reflection of the trends affecting the residential real estate industry at large.

"2004 was a seller’s market in most areas of the country," says Bill Shue, COO of iSucceed. "The real estate bubble continued throughout the year, and agents were looking for that competitive advantage to obtain listings that were in short supply."

iSucceed Mentor and a previous Nevada top producer Mark McKee, for a second year in a row held the top spot with "My FSBO Campaign That Generated 20 Percent of My Business."

Nelson Zide’s "Scripts That Earn Your Full Commission and Price the House Your Way - Overcoming Objections with Listings" jumps to the #2 position, with Mark McKee’s "Guide to Referral Success" rounding out the top three.

"We noticed a small shift in the second half of 2004 with a move to referrals and overcoming objections as two Success Modules offering solutions in this regard jumped into two of the top three positions," said Shue. "This may be an indication that the seller’s market during the first half of 2004 may be cooling off and real estate agents are looking for ways to enhance their business and real estate marketing using different strategies."

As has become customary, iSucceed is now offering the top module for 2004 for a free test drive. Shue said the company added a special bonus for agents in celebration of iSucceed’s 5th anniversary by providing all agents an unlimited access membership for the month of January at no cost.

After enrollment, a member may view all top 10 Success Modules for 2004. They are:

1. My FSBO Campaign That Generated 20 Percent of My Business - Mark McKee

2. Scripts That Earn Your Full Commission and Price the House Your Way - Overcoming Objections with Listings - Nelson Zide

3. Seven Ingredients of Referral Success that Dramatically Increase Your Business - Mark McKee

4. Add Personality for Less than $5 to Attract FSBOs and Expireds - Cathy Russell

5. The Low-Cost FSBO system That Generates Big Profits - Linda Mawhinney

6. The Three Most Important Pieces in Your Pre-List Pack - Dianna Kokoszka

7. How to Sell $4 Million as a Rookie - Lillian Montalto

8. New Twist on the Familiar Expireds Program - Lisa Burridge

9. Turn Open Houses into Open Neighborhoods - Randy Keys

10. The Empathetic Expired Listing Ad That Costs $70 and Generates $20,000 in Commissions - Diane Armitage

iSucceed is an online real estate mentoring and coaching service available to all real estate agents. The weekly iSucceed Counseling and Mentoring Call is an opportunity for agents to gain access to market information and/or a top producing agent revealing his/her business and marketing strategies, tools and systems that they developed to become successful. This unique service is non-brand and non-region specific and is available for $29.95 per month.